WWE Television is currently a stale product. Professional wrestling always has its down time before another boom period arrives. In order for the boom to take place, however, a new star needs to emerge. This person needs to be a bonafide superstar the caliber of Hulk Hogan, Stone Cold Steve Austin, and The Rock. Simply being a wrestling star such as John Cena, CM Punk, and Randy Orton will not move the needle in the required direction. When this boom period finally occurs, it’s usually a wrestler who was waiting in the wings for their big break. These days, Dolph Ziggler is the usual suspect. He is a good worker but can he be the box office smash that brings the business to Attitude Era heights?
On October 1, 2012, Monday Night Raw drew its lowest rating in 15 years. The company improved its rating by having its 67-year-old chairman wrestle the WWE champion. While it was certainly an attention grabber, it was only a short-term solution since Vince can’t wrestle every week. While Raw moving back to two hours would be a move in the right direction, it doesn’t address the larger problem at hand. The process of booking by committee dilutes what storylines ultimately end up on television. If the big three can’t do any more than they already have and there is no legitimate heir apparent on the horizon; what else can be done?