A new look WWE Intercontinental Championship belt debuted on SmackDown last week as Sami Zayn presented it as a gift to current titlist Shinsuke Nakamura. This is the second title inside of the last two weeks to get a makeover with the Universal Championship getting a blue strap to match the motif of its new home, SmackDown.
This marks the fifth renovation of the IC title throughout its forty-year history. Cody Rhodes introduced the previous version of the belt in 2011 in an attempt to rebuild the prestige of the championship by reintroducing the classic style with an updated white strap.
The new design has a black strap and a center plate with gold and yellow trim brandishing the WWE logo. Two smaller plates are extending outward with a split illustration of the globe. For the first time, the IC title has interchange side plates allowing wrestlers to customize the belt with their name and logo.
While the old school fan in me wants to hate the new belt, I have to admit, it looks pretty cool. It’s very 2019 and speaks to the aesthetic of WWE’s current presentation. Visually, it’s the literal definition of the Intercontinental meaning travel between continents.
The classic version will always be my favorite, however, and it pains me to say this; it looked outdated compared to the other belts in circulation.
Shinsuke Nakamura joins Cody, as mentioned earlier, along with Tito Santana and The Rock as wrestlers who have ushered in a new era for Intercontinental Championship. As they say, out with the old, in with the new.